Playgirl and Playboy have revealed new formulations in their lotion line-up following the launch of the lotions range in October 2018. Playgirl and Playboy Brand Manager Matthew Dees says that the lotion formulations are specifically designed to offer real skin benefits. “The formulations across both brands provide your skin with what it really needs and take us into a hybrid space between great fragrances and fantastic functional benefits.”

The Playgirl range welcomes Sensuous Body Lotion, an enticing mix of vanilla base notes highlighted with Bergamot, Lemon and Peach top notes. In addition, the new variant boasts Rose Hip Oil, which leaves skin glowing and vibrant. “The lotions are enriched with Hydra-plus™, a unique infusion of skin-caring oils and vitamins that will leave your skin feeling nourished and hydrated,” says Dees.

The packaging of Playgirl Sensuous Body Lotion has the same jewel-encrusted stiletto image as the deodorant and roll-on, making it easy for consumers, who have already fallen for the indulgent scent, to spot on shelf.

The Playboy range will be bolstered by the new Playboy Code Black Body Lotion which includes Hemp Oil Complex. “The added Hemp Oil Complex soothes and calms skin, keeping our consumer at his most attractive all day long,” says Matthew Dees. This scent offers a woody and citrusy blend with strong notes of lavender and musk.

All Playboy lotions contain Hydr8PLUS™, a unique blend of eight beneficial nutrients and vitamins. Both the Playboy and Playgirl lotions are easily absorbed and will leave your skin feeling smooth and hydrated.

The range of body lotions are available in the most popular fragrances from the Playgirl and Playboy deodorant ranges. Playgirl Lotions are available in Temptation, Love Is, Flirtatious and now Sensuous. The Playboy fragrances include Amazon, Atlantis, London Knights and now Code Black. You’ll find the lotions at all leading retailers for R29.99 (400ml bottle).


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Angelique Edwards


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