In a move set to invigorate the personal care market, well-known deodorant brand Shower to Shower has announced the introduction of a body wash range. Speaking at the launch, brand manager Claire Bowen says that the team wanted to look at ways of taking Shower to Shower fragrances further than just the deodorant range. “Our consumers love the fresh scents that we’ve spent years developing, and we wanted to offer this to them in a new format – enter two body washes and a shower crème!”
The trio is available in Fresh Powder – a shower crème with subtle powder fragrance for velvety soft skin, Fresh Escape – a body wash with Aloe Vera extract and Fresh Happiness – a body wash with orange extract and a zesty citrus undertone. All three are presented in a beautiful 500ml bottle with flip-top lid, are pH balanced and incorporate tissue oil and multi-vitamins. Bowen says that the fragrance and consistency of the products are what really make this product special.
“When you open the bottle, you’re immediately aware of the burst of fragrance – all three fragrances are clean, inviting and exactly what you’re looking for to start your day. The feel and texture of the crème is like passing silk through your fingers and leaves the skin feeling soft and smooth.” Bowen says that based on consumer research, this product is expected to be a hit with consumers.
The brand is also excited to announce the addition of Floral Fresh Powder, in both spray deodorant and roll-on anti-perspirant formats. The scent is reminiscent of one of Shower to Shower’s most popular fragrances, Fresh Powder. “Fresh Powder is the number two selling female efficacy fragrance* in the country, so it made sense to build on the beautiful scent and offer something new, just in time for summer,” says Bowen. The fragrance now boasts a ‘hint of flowers’, which Bowen says takes the fragrance to a new level of delightfulness.
* Source: Nielsen Jan 2018 6mm
For more information on the new products, visit www.facebook.com/showertoshowerSA.
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